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Creating Shareable Content
As a podcaster, you have a lot on your plate—planning, research, scheduling, editing, post-production, etc. And if you want your podcast to reach…
20 hrs ago
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David Hooper
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Creating Shareable Content
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Music on Your Podcast - The Rules
Music makes you feel something. Whether a church service, a funeral, or the hot bar of Whole Foods, music sets the mood. At the same time … people are…
Mar 26
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David Hooper
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Music on Your Podcast - The Rules
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Floating in space.
I had an interesting conversation with a fellow podcaster, somebody you’d consider very successful, and he told me, “I feel like I’m floating in space…
Mar 25
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David Hooper
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Floating in space.
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You aren't what you say, you're what you do.
This is personal for me. And I’m writing my thoughts here, because I know I’m not the only one who deals with this. Creative people, and I’d say most…
Mar 22
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David Hooper
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You aren't what you say, you're what you do.
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Punch up.
There are no secrets. If you’re skeptical of this, run for political office—everything you’ve ever done will come to light. The “Law of Secrets” also…
Mar 21
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David Hooper
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Punch up.
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Where to Get Music for Your Podcast
Using music in your podcast can significantly enhance the overall listening experience by adding a layer of emotion that can make your content more…
Mar 20
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David Hooper
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Where to Get Music for Your Podcast
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Your Podcast Subscribe Page
Most people have no idea how to subscribe to a podcast. Because of this, you will have more success getting people to subscribe to your podcast if you…
Mar 19
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David Hooper
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Your Podcast Subscribe Page
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It's good to think ahead, but …
I was teaching a college class on music marketing and one of my students came up to me before class to ask for some advice. “I’m trying to decide if I…
Mar 18
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David Hooper
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It's good to think ahead, but …
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100% Off on Microphones
Podcasters, like musicians, love gear. And podcasters, like musicians, love a good deal. These two things, when put together, can be hard to resist. And…
Mar 15
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David Hooper
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100% Off on Microphones
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The Podcast Network Effect
The success and value of your podcast are intrinsically linked to its audience reach and engagement. By fostering a space where listeners not only tune…
Mar 14
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David Hooper
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The Podcast Network Effect
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Million-Dollar Ideas Are Worthless Without Action
Ideas are merely dreams if you don’t take action on them. What about great ideas? Same thing … they won’t generate value if they remain unexecuted…
Mar 13
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David Hooper
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Million-Dollar Ideas Are Worthless Without Action
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You are "family" to some listeners.
A podcast transcends the boundaries of mere audio content. It’s a companion for mundane moments of daily life, such as commutes, workouts, or waiting…
Mar 12
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David Hooper
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You are "family" to some listeners.
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