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The Costs (and Benefits) of Exclusivity [RED 292]

The Costs (and Benefits) of Exclusivity [RED 292]
Sep 4, 2021 · 11m 42s

Joe Rogan has an exclusive deal with Spotify. Lots of people do. Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his...

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Joe Rogan has an exclusive deal with Spotify. Lots of people do. Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that they did previously. Howard Stern has similar things happen to him when he signed an exclusive deal with Sirius. I've got a few exclusive deals for my content. My book on podcasting has couple of exclusive deals – the ebook version is exslusive to Amazon and the audiobook version is exclusive to Audible. Worth it? I guess. I'll fill you in on how the numbers work and why I went exclusive in this episode. Then you can decide for yourself whether exclusive deals are right for your content. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).
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Author David Hooper
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